The Pimlico Road Series, the most concentrated and arguably most beloved strand of London Craft Week 2026, runs from Monday 11 May to Sunday 17 May, as twenty of the world’s leading design and interiors brands open their Belgravia showrooms for free workshops, live demonstrations, master-weaver residencies and after-hours talks, The WP Times reports. Supported again by Grosvenor and now in its eleventh year, the series anchors the wider LCW programme along a compact quarter-mile stretch where Rose Uniacke, Soane Britain, Jamb, Nina Campbell, Robert Kime and JW Andersonsit within a five-minute walk.
This year adds extra weight. Jonathan Anderson, newly appointed at Dior, makes his debut on Tuesday 13 May at JW Anderson’s Pimlico Road flagship (105–107). Soane Britain hosts Young Weaver of the Year Leonie Edmead, Nina Campbell brings a master weaver from Sweden, and The Lacquer Company presents the Vietnamese Son Mài technique. Almost all events remain free and drop-in, making the series the most accessible entry point to London Craft Week 2026.
London Craft Week 2026 at a glance: the essential facts
London Craft Week 2026 runs from 11 to 17 May at more than 150 locations across the city, with many events free to attend and others requiring advance booking due to limited capacity. The seven-day programme welcomes around 1,000 makers, designers, brands and galleries, with participants from 35 countries and over 70 disciplines making it the most international edition in the festival's twelve-year history.
The Pimlico Road Series is one of LCW's anchor districts, alongside the Mayfair Design District, Sotheby's Bond Street galleries (this year hosting the public programme Crafted), and a brand-new Building Crafts Series at St Paul's Cathedral and the Palace of Westminster. But Pimlico Road remains, for many regulars, the most enjoyable single street to walk in seven days.
Pimlico Road Series 2026: key facts table
| Detail | Information |
|---|---|
| Dates | Monday 11 – Sunday 17 May 2026 |
| Festival edition | 12th edition of London Craft Week |
| District | Pimlico Road and Ebury Street, Belgravia, SW1W |
| Participating brands | 20+ design and interiors brands |
| Series supporter | Grosvenor |
| Festival sponsor | JW Anderson and Sotheby's |
| Cost | most events free; some workshops require RSVP |
| Nearest stations | Sloane Square, Victoria, Pimlico |
| Headline opening | JW Anderson, Tuesday 13 May, 10:00–18:00 |
| Official programme | londoncraftweek.com |
Why Pimlico Road matters: the design district explained
For visitors arriving without a working map of London's interiors trade, a short orientation. Pimlico Road runs east from Sloane Square station for roughly a quarter of a mile, terminating at Ebury Bridge. The street and its immediate offshoots — Ebury Street, Eccleston Street and the restored timber yard at Newson's Yard — form what is, by common consent, the most concentrated cluster of high-end interior showrooms in the United Kingdom.
The road is lined with world-renowned showrooms including Soane Britain, Jamb, Rose Uniacke and Robert Kime, each offering one-of-a-kind pieces for interior decorators and discerning shoppers. At the heart of the design district is Newson's Yard, a beautifully restored historic timber yard dedicated to craftsmanship, today housing major showrooms including Nina Campbell, Modernity and The Lacquer Company, alongside Wildflowers, an acclaimed restaurant by chef Aaron Potter.
In the past eighteen months the street has welcomed a wave of significant new arrivals — JW Anderson, Matilda Goad's MG&Co on Ebury Street and Corston Architectural Detail's first London flagship — which has, by the standards of an established district, amounted to a generational reshuffle. The 2026 Pimlico Road Series is the first edition to feature all three newcomers alongside the long-standing residents, and the result is a programme that is denser, more varied and more genuinely contemporary than at any point in the series' history.
The Pimlico Road Series 2026 schedule: day by day
What follows is a curated, fact-checked schedule of the most significant events in the Pimlico Road Series for the remaining days of the festival. Events marked free are drop-in or RSVP-only and do not require a ticket; events marked booking require advance reservation through londoncraftweek.com.
Throughout the week (11–17 May): in-residence and ongoing events
These exhibitions and residencies run for multiple days and can be visited at any point during normal showroom opening hours.
| Brand | Address | Event | Dates |
|---|---|---|---|
| Soane Britain | 50–52 Pimlico Road, SW1W 8LP | Kuniko Maeda wall lights launch + Weavers in Residence | 11–17 May |
| Rose Uniacke | 103 Pimlico Road, SW1W 8PH | Leonie Edmead, Young Weaver of the Year, in residence | 11–17 May |
| Nina Campbell | 43 Pimlico Road, SW1W 8NE | Märta Måås-Fjetterström & Sophia Elliot Studio | 11–14 May |
| The Lacquer Company | 6 Newson's Yard, 57 Pimlico Road, SW1W 8NE | Son Mài lacquer technique demonstration | 11–15 May |
| Sinclair Till | 72 Pimlico Road, SW1W 8LS | Vandra Rugs tapestry weaving | 11–15 May |
| Edward Bulmer Natural Paint | 69 Pimlico Road, SW1W 8NE | Grounded in Colour (with Soil Association) | 11–16 May |
| Robert Kime | 190–192 Ebury Street, SW1W 8UP | Restoration and the Art of Making Good | 11–16 May |
| Cox London | 46 Pimlico Road, SW1W 8LP | Atelier tours and Hinterlands Lighter exhibition | 11–17 May |
| Jamb | 95–97 Pimlico Road, SW1W 8PH | Ceramicist Isatu Hyde in residence | 11–17 May |
| Ochre Gallery | 22–24 Pimlico Road, SW1W 8LJ | Murano lighting collection launch | 11–17 May |
Wednesday 13 May: the densest day of the week
Tuesday into Wednesday is when the Pimlico Road Series moves up several gears, with the JW Anderson debut, the Volga Linen panel discussion and the Soane Britain rattan talk all landing within hours of each other.
| Time | Brand | Event | Cost |
|---|---|---|---|
| 10:00 – 18:00 | JW Anderson | Live making demonstration with artisan partner at 105–107 Pimlico Road London Craft Week | free (drop-in) |
| late morning | Soane Britain | Sustainable Rattan Sourcing talk with Lulu Lytle and Bill Baker (Kew) | free (booking) |
| afternoon | Volga Linen | The Weaving of a Folkloric Floral Design panel — Bella Valenzia, India Holmes and Claire Fouché | free (booking) |
| afternoon | And Objects | In the Grain: woodcraft with Cedar, Cutts & Moore | free (drop-in) |
| afternoon | Luke Irwin | In conversation with Speronella Marsh, moderated by Hatta Byng | free (booking) |
| afternoon | Collier Webb | Wild Forms: Translating Nature Into Pattern (hands-on clay workshop) | free (RSVP) |
Hands-on workshops worth booking
The single defining feature of the Pimlico Road Series, and the reason regulars block out the full week in their calendars, is the volume of genuinely hands-on workshops where visitors leave with something they have made themselves. The most over-subscribed of the week are below.
- Edward Bulmer Natural Paint × Soil Association — Grounded in Colour. A workshop led by artist Caroline Ross transforming raw earth into pigment and demonstrating the soil-to-paint process. 69 Pimlico Road. Free, booking essential.
- Collier Webb — Wild Forms. Sculpt your own clay motif under the guidance of Collier Webb's in-house maker, with full access to the showroom. 68 Pimlico Road. Free, RSVP.
- Robert Kime — Start with a Rug. A day dedicated to the craft of restoring antique textiles and carpets, with live demonstrations and a chance to learn alongside Robert Kime's senior restorers. 190–192 Ebury Street. Free, drop-in.
- Edward Bulmer block painting. A hands-on block-printing session at the Ebury Street flagship, 194 Ebury Street. Free, booking essential.
- Sinclair Till × Vandra Rugs — Tapestry Weaving. Live demonstrations and the chance to contribute to a collaborative woven artwork alongside designers Maja Johansson Starander and Neisha Crosland. Free, drop-in.
The JW Anderson debut: the headline event of the week
Wednesday 13 May, 10:00–18:00, marks the most-anticipated single moment of London Craft Week 2026. JW Anderson presents an exhibition and live-making demonstration in collaboration with an exceptional artisan creating new products, launched at their recently opened Pimlico Road store at 105–107 Pimlico Road.
Jonathan Anderson, who has guest-edited a selection of festival events for 2026, has framed the JW Anderson Pimlico Road store as a "modern-day cabinet of curiosities" — a curated emporium where fashion sits alongside artisanal homeware, ceramics, artworks and small-batch decorative objects sourced from independent makers around the world. The London Craft Week activation is the brand's first formal commitment to the festival and, more broadly, signals what observers in the design press have been calling a deliberate pivot from JW Anderson into the world of collectible design.
Visitors can drop in throughout the day without an appointment; capacity is managed at the door and queues are likely from late morning onwards.
Free events on Pimlico Road: where to start
For first-time visitors, the volume of choice on Pimlico Road can be overwhelming. The brands below offer the most accessible introductions to the series — all free, all drop-in, all within a 200-metre radius.
A first-timer's walking route (90 minutes)
A suggested route, starting at the western end of Pimlico Road and working east toward Newson's Yard, taking roughly 90 minutes including time to look around.
- Soane Britain (50–52 Pimlico Road) — open the walk with the Kuniko Maeda wall lights launch and the rattan weavers in residence.
- Cox London (46 Pimlico Road) — pause for the Hinterlands Lighter exhibition and the atelier tour.
- Edward Bulmer Natural Paint (69 Pimlico Road) — the Grounded in Colour pigment programme.
- Sinclair Till (72 Pimlico Road) — Vandra Rugs tapestry weaving demonstration.
- Newson's Yard (57 Pimlico Road) — The Lacquer Company for Son Mài; And Objects for woodcraft; Flora Soames' new kiosk for textiles; Nina Campbell for Märta Måås-Fjetterström.
- Rose Uniacke (103 Pimlico Road) — Leonie Edmead in residence.
- JW Anderson (105–107 Pimlico Road) — finish at the headline event of the week.
A coffee stop at Wildflowers inside Newson's Yard, run by chef Aaron Potter, makes the natural halfway pause.
The best workshops in the Pimlico Road Series 2026
For visitors prioritising hands-on craft rather than browsing, the workshops listed below are the most substantive of the week and the ones most likely to fill up first.
Workshops by craft discipline
| Discipline | Workshop | Venue | Date |
|---|---|---|---|
| Natural pigment / paint | Grounded in Colour with Caroline Ross | Edward Bulmer, 69 Pimlico Road | 11–16 May |
| Block printing | Hands-on block painting | Edward Bulmer, 194 Ebury Street | by appointment |
| Clay / pattern making | Wild Forms with Collier Webb | 68 Pimlico Road | 13 May |
| Tapestry weaving | Vandra Rugs collaborative weaving | Sinclair Till, 72 Pimlico Road | 11–15 May |
| Lacquer | Son Mài technique drop-in | The Lacquer Company, Newson's Yard | 11–15 May |
| Rattan weaving | Soane Britain Weavers in Residence | Soane Britain, 50–52 Pimlico Road | 13 May focus day |
| Woodcraft | In the Grain with Cedar, Cutts & Moore | And Objects, Newson's Yard | 13 May |
| Antique textile restoration | Start with a Rug | Robert Kime, Ebury Street | 11–16 May |
Talks and panel discussions
Beyond the hands-on workshops, the Pimlico Road Series is built around a strong programme of free talks. The conversations below are the ones most worth booking in advance.
- Luke Irwin × Speronella Marsh moderated by Hatta Byng — a dialogue on past and present in textile design, hand-printed antique linens and the curated work of Guy Tobin. Luke Irwin showroom, 54 Pimlico Road.
- Soane Britain on sustainable rattan sourcing — Lulu Lytle in conversation with Bill Baker of the Royal Botanic Gardens, Kew, on ethical sourcing and traceability.
- Volga Linen × Pelican House — The Weaving of a Folkloric Floral Design panel with Bella Valenzia, India Holmes and Claire Fouché.
- Edward Bulmer × Caroline Ross — a conversation on the cultural and ecological dimensions of natural pigments.
- de Le Cuona panel — colour psychology in interior design, with a rotating cast of designers and pigment specialists.
How to plan your Pimlico Road visit
A few practical notes for visitors arriving from elsewhere in London or further afield.
Getting to Pimlico Road
The most reliable single approach is Sloane Square on the District and Circle lines, from which the western end of Pimlico Road is a six-minute walk south. Victoria (Victoria, District and Circle lines, plus Southern, Southeastern and Gatwick Express services) is a 10-minute walk to the eastern end. Pimlico station on the Victoria line is 12 minutes away on foot. The 11 and 211 buses both stop on Lower Sloane Street, two minutes' walk from the western end of the road.
There is no spectator parking on Pimlico Road itself; the closest pay-and-display options are along Lower Sloane Street and Ebury Street, both of which fill quickly during LCW. Visitors driving in should consider parking at Q-Park Sloane Square and walking the final ten minutes.
What to know about access
Many London Craft Week events are free to attend, while others require advance booking due to limited capacity. The full and up-to-date programme is on the London Craft Week official website, and individual brands often hold back drop-in slots for visitors who arrive in person. Most showrooms on Pimlico Road open from 10:00 to 18:00 during festival week, with extended hours on Wednesday 13 May.
For visitors with accessibility needs, the majority of showrooms are step-free at ground level, though Newson's Yard is approached via cobbled paving and some upper-floor exhibitions involve stairs. The Pimlico Road Series organisers and Belgravia Village can be contacted in advance for specific access information.
Where to eat between events
The walking density of Pimlico Road means most visitors do not stray far for food. Wildflowers in Newson's Yard, by chef Aaron Potter, is the most distinctive choice and a perfect midway pause. Daylesford Organic on Pimlico Road and The Thomas Cubitt on Elizabeth Street are the most reliable for walk-in lunches. For an early dinner after the showrooms close, Café Murano and Olivocarne on Elizabeth Street remain Belgravia stalwarts.
The wider London Craft Week 2026 context
The Pimlico Road Series sits inside a much wider London Craft Week programme that, for context, is worth knowing about.
Beyond Pimlico Road: the other LCW districts
| District | Anchor venue | Notable for |
|---|---|---|
| Pimlico Road | Soane Britain, Rose Uniacke, JW Anderson | interiors and design (this guide) |
| Mayfair | Rolls-Royce Motor Cars London | luxury commissions and bespoke craft |
| Sotheby's Bond Street | Sotheby's, 34–35 New Bond Street | Crafted programme, Secret Ceramics auction |
| City of London | Leathersellers' Hall, livery companies | Building Crafts Series, endangered crafts |
| East London | Old Spitalfields Market, Newson's Yard | independent makers, ceramics, textiles |
| South Kensington | Royal Thai Embassy, Royal College of Art | international showcases |
The 2026 programme includes new sponsorship from JW Anderson and Sotheby's, alongside the return of The Pimlico Road Series supported by Grosvenor. At Sotheby's Bond Street galleries, public programme Crafted will include exhibitions, demonstrations and talks alongside an art fair presenting contemporary craft galleries. The auction house will also host Secret Ceramics, a fundraising initiative presenting 100 ceramic works sold anonymously at the same price.
The Building Crafts Series: a new strand for 2026
For the first time, London Craft Week 2026 includes a dedicated Building Crafts Series running across the City of London and major heritage sites. A new focus on building crafts brings rarely-seen work into the open, from hand-carved stone at St Paul's Cathedral to behind-the-scenes access at the Palace of Westminster. The strand is partly designed as a counterweight to the more decorative-arts focus of districts like Pimlico Road, and partly as a response to what organisers describe as a generational crisis in the supply of skilled heritage tradespeople.
A short history: how Pimlico Road became a London Craft Week anchor
The Pimlico Road Series has been a fixture of London Craft Week since 2016, when a small handful of showrooms — Soane Britain, Nina Campbell, Rose Uniacke and Jamb among them — agreed to open coordinated events during festival week. The series has grown steadily ever since, formalised under Grosvenor's support as the district's principal landlord and reaching its current shape of twenty-plus brands in the past three editions.
Since 2016, the Pimlico Road series has played a key role in London Craft Week, hosting inspiring talks and hands-on workshops that celebrate craft and creativity. What has changed in 2026 is the arrival of fashion-house energy alongside the interiors trade — JW Anderson, in particular, has injected a level of cross-disciplinary attention that the series has not seen before, and Newson's Yard has, in parallel, completed the build-out of its restored timber-yard footprint into a fully operational design quarter.
For 2027, organisers have hinted at further expansion eastwards toward the Royal Hospital Road and possible new participation from showrooms on Bourne Street. For now, the 2026 series is the most ambitious yet.
Practical visitor tips
A handful of practical pointers, for first-time visitors and seasoned attendees alike.
Go on Wednesday 13 May if you can only go once. It is the single densest day of the Pimlico Road programme, with the JW Anderson activation, the Volga Linen panel, the Soane Britain rattan talk and the And Objects woodcraft demonstration all landing within a few hours of each other.
Book the workshops in advance. The most popular hands-on sessions — Collier Webb, Edward Bulmer, Soane Britain Weavers in Residence — typically fill within 24 hours of the LCW programme going live. Walk-in slots are sometimes held back, but the safer route is booking through londoncraftweek.com.
Allow time for Newson's Yard. The restored timber yard at 57 Pimlico Road contains five of the most interesting showrooms in the series — Nina Campbell, The Lacquer Company, And Objects, Plain English and Flora Soames' new kiosk — and is the single best place to spend a leisurely 45 minutes.
Eat early or late. Lunch in Belgravia between 12:30 and 14:00 is genuinely difficult during LCW; either bring a coffee from one of the Pimlico Road cafés or eat after 14:30 when the showroom crowds thin out.
Combine with Sotheby's Crafted. For visitors with a full day, the most logical pairing is the Pimlico Road Series in the morning and Sotheby's Bond Street galleries in the afternoon. The journey is 15 minutes by Tube via Victoria.
Final word: the most generous week of the year on Pimlico Road
The Pimlico Road Series is, in a city that increasingly charges for access to its design culture, an unusually generous proposition. Twenty world-class showrooms, almost all free to enter, most offering live demonstrations and hands-on workshops, all within walking distance of each other. For seven days every May, a single street in Belgravia operates as a permanent open studio — a place where the people behind the objects can be watched at work, asked direct questions and, occasionally, persuaded to part with the offcuts of whatever they have been making.
The 2026 edition, with the arrival of JW Anderson and the residency of Young Weaver of the Year Leonie Edmead at Rose Uniacke, is the most contemporary expression of the series to date. Jonathan Anderson's involvement signals that the conversation about craft in London is no longer the preserve of the interiors trade alone — fashion, design, ceramics and the broader collectible-objects market are now talking to each other in ways that, even three years ago, would have felt unlikely. The Pimlico Road Series is where most of that conversation, this week, will be taking place. The week runs until Sunday 17 May. Most events are free. Some require booking. Wildflowers is open for lunch. The 11 bus stops at the western end. There are worse ways to spend an afternoon in May in Belgravia.
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