Aldi Baby returns to the supermarket’s famous middle aisle in Aldi stores across England, Scotland and Wales from Thursday 8 January 2026, bringing hundreds of limited-stock baby and toddler products at prices starting from just 75p. Shoppers must visit Aldi branches in person, as the Baby Event is sold in-store only and while stocks last — there are no online orders, no click-and-collect and no restocks, a model that regularly leads to queues outside stores on launch day as parents race to secure the best bargains, The WP Times reports.
Because Aldi uses a Specialbuys format, each product is delivered in fixed, one-off quantities, meaning best-selling lines such as prams, learning towers and formula coolers often sell out within 48 to 72 hours, particularly in London, Manchester, Birmingham and other large UK cities.
What’s new and returning in the Aldi Baby Event 2026
The January 2026 Aldi Baby Event combines returning best-sellers with updated designs and new products aimed at modern UK families living in smaller homes and spending more time on the move.
Sohl Learning Tower – £34.99
One of Aldi’s fastest-selling toddler products is back. The Sohl Learning Tower allows children to stand safely at kitchen-counter height, letting them help with baking, preparing vegetables or everyday tasks — a method widely used in Montessori-style learning. It also converts into a table and chair set with a built-in chalkboard, turning it into a play and learning station for drawing, writing and crafts. At £34.99, it undercuts specialist retailers by more than half, making it one of the highest-value items in the Aldi Baby Event.
Nuby Foldable Bath – £14.99
Designed for modern UK homes where space is limited, this collapsible baby bath folds flat for storage. It is ideal for flats, travel, caravans and grandparents’ homes, allowing babies to bathe safely without needing a full-size tub.
Nuby My Real Potty – £17.99
A potty-training system that mimics a real toilet, complete with flushing sounds and wipe storage, helping toddlers feel grown-up and confident. This psychological cue can make toilet training faster and less stressful for both children and parents.
Nuby Travel Go Potty – £14.99
For children ready to move on from a potty, this seat fits securely onto a standard toilet, providing non-slip support at home, in hotels or when visiting family.
Nuby Single RapidCool – £19.99
One of Aldi’s most sought-after feeding products, the RapidCool chills boiling water to a safe formula temperature in around two minutes. A digital display shows when the milk is ready, reducing the risk of overheated bottles. The kit includes bottles and a formula dispenser and now comes in leopard print, as well as classic blue and pink.
Munchkin Baby Tableware – £3.99 each
Brightly coloured sectioned plates and ergonomic cutlery designed to help toddlers eat independently while keeping food separated — ideal for messy eaters and picky toddlers.
Top picks by price — parents’ cheat sheet
| Category | Product | Price |
|---|---|---|
| Push & go | Graco stroller | £39.99 |
| Learn & play | Sohl Learning Tower | £34.99 |
| Nursery | Memory foam rug | £34.99 |
| Feeding | Nuby RapidCool | £19.99 |
| Safety | Baby safety gate | £17.99 |
| Mealtime | 2-in-1 highchair | £17.99 |
| Sleep | V-Hush sleep soother | £14.99 |
| Bath | Baby bath & potty | £14.99 |
| Play | Puzzle play mat | £8.99 |
| Care | Mamia sensitive wipes (big box) | £5.99 |
| Snacks | Ella’s Kitchen mini puffs | £1.95 |
| Treats | Peppa Pig puffs | 99p |
(The full Aldi Baby Event range includes more than 60 items, covering sleeping bags, safety packs, toys, books and nursery storage.)
Top Aldi Baby Event bargains – price comparison
| Category | Aldi product | Aldi price | Typical UK retail price | Saving |
|---|---|---|---|---|
| Pushchair | Graco stroller | £39.99 | £95–£140 | up to £100 |
| Toddler learning | Sohl Learning Tower | £34.99 | £80–£120 | up to £85 |
| Feeding tech | Nuby RapidCool | £19.99 | £49–£79 | up to £60 |
| Mealtime | 2-in-1 Highchair | £17.99 | £45–£80 | up to £60 |
| Safety | Baby Safety Gate | £17.99 | £35–£70 | up to £50 |
| Sleep | V-Hush Sleep Soother | £14.99 | £35–£60 | up to £45 |
| Bathing | Foldable Bath & Potty | £14.99 | £30–£55 | up to £40 |
| Nursery | Memory Foam Rug | £34.99 | £70–£110 | up to £75 |
| Essentials | Mamia wipes (big box) | £5.99 | £12–£18 | up to £12 |
Where to shop the Aldi Baby Event
The Aldi Baby Event runs in all Aldi UK stores that carry Specialbuys across England, Scotland and Wales. Below are some of the busiest and best-stocked branches:
London
- Aldi Tottenham Court Road – 144–146 Tottenham Court Rd, W1T
- Aldi Stratford – Stratford Centre, E15
- Aldi Greenwich – Bugsby’s Way, SE10
- Aldi Wimbledon – Kingston Road, SW20
- Aldi Croydon – Purley Way, CR0
Scotland
- Aldi Glasgow (High Street) – 80 High St, G1
- Aldi Glasgow (Great Western Road) – G13
- Aldi Edinburgh (Granton) – Waterfront Ave
- Aldi Edinburgh (Chesser) – Slateford Rd
- Aldi Dundee – Myrekirk Rd
- Aldi Aberdeen – Berryden Rd
These large-format stores receive bigger Specialbuys deliveries, making them some of the best places to find prams, learning towers and feeding equipment on launch day.
When to go
The Baby Event launches on Thursday 8 January 2026. Most Aldi stores open between 7am and 8am, and shoppers in major cities often start queuing before doors open. Flagship items such as strollers, RapidCool machines and learning towers are often gone by mid-morning in London, Glasgow and Manchester.
How to get the best stock
Go straight to the middle aisle, Aldi’s rotating Specialbuys section. There are no online orders, no click-and-collect and no restocks, so once your local store sells out, the product is gone.
Parents who get the best deals usually:
- Arrive at opening time
- Visit larger retail-park Aldi stores
- Check two nearby branches if their first choice is sold out
January is peak season for Aldi baby sale searches, as families set up nurseries after Christmas or prepare for a new childcare term. With prices like £3.99 tableware, £7.99 sleeping bags and £39.99 prams, the Aldi Baby Event allows UK parents to save £300–£700 on a full baby setup compared with specialist baby retailers — but only if they shop early before the shelves empty.
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