The SpongeBob Movie Menu marks Burger King's major holiday collaboration with Paramount Pictures, bringing an underwater-themed culinary adventure to families across the UK. Timed for the December 19, 2025 release of The SpongeBob Movie: Search for SquarePants™, the limited-time offers (LTOs) are inspired by beloved characters from Bikini Bottom. This strategic partnership combines novelty food items with exclusive collectible packaging and toys, expected to significantly boost family meal sales during the festive period. The campaign ensures that fans can engage with the franchise both on the screen and at the dining table, leveraging the immense cross-generational appeal of the SpongeBob world, reports The WP Times with reference to the news.bk.
Limited-Time Culinary Creations and UK Pricing
The menu’s centrepiece is the SpongeBob’s Krabby Whopper, a quarter-pound beef patty served on a naturally spiced yellow square bun to mimic SpongeBob’s distinct appearance. This playful item is estimated to retail for £6.99 individually in the UK. Sides include Mr. Krabs’ Cheesy Bacon Tots, served in a whimsical treasure chest carton, and the dessert is Patrick’s Star-berry Shortcake Pie, topped with pink star-shaped sprinkles. Beverage choices feature the Pirate’s Frozen Pineapple Float, complete with a tropical cold foam. For families, the Bikini Bottom™ Bundle, which includes all four LTOs in a special pineapple-shaped box, offers a comprehensive feast for approximately £15.99.
Detailed Menu Items and Estimated UK RRP:
| Menu Item | Character Inspiration | Estimated UK RRP | Core Feature |
| SpongeBob’s Krabby Whopper® | SpongeBob | £6.99 | Yellow square bun (natural colour) |
| Mr. Krabs’ Cheesy Bacon Tots | Mr. Krabs | £3.49 | Served in a treasure chest carton |
| Patrick’s Star-berry Shortcake Pie | Patrick Star | £2.49 | Star-shaped sprinkles |
| Pirate’s Frozen Pineapple Float | The Flying Dutchman | £3.99 | Tropical cold foam topping |
| Bikini Bottom™ Bundle | Assorted | £15.99 | Pineapple-shaped "Under the Sea Box" |
Collectibles and Exclusive Fan Engagement
Beyond the food, the promotion emphasizes high-value collectibles and digital exclusivity. The King Jr. Meal, priced at around £4.49, is packaged in the same pineapple-shaped Under the Sea Box and includes one of six limited-edition SpongeBob collectible toys. Fans keen on completing the set are encouraged to make repeat visits. Digitally, Burger King is driving engagement through its Royal Perks loyalty programme, offering members exclusive access to order items via the BK App, which even features a fun option to place orders using SpongeBob’s voice. This strategy ensures customer loyalty is rewarded with interactive, unique experiences.
Key Collectible and Digital Features:
- King Jr. Meal: Includes one of six collectible SpongeBob toys and a themed crown.
- Packaging: All bundles and King Jr. Meals use the unique pineapple-shaped "Under the Sea Box."
- Royal Perks App: Offers members exclusive ordering features and digital engagement.
- Experiential Marketing: A temporary pop-up event is scheduled in Miami (Dec 6–7, 2025) to generate maximum buzz ahead of the movie release.
The Burger King SpongeBob Movie Menu successfully blends culinary novelty with comprehensive collectible marketing, making it an essential, limited-time event for families this holiday season. Consumers are offered a fun and practical way to celebrate the final cinematic chapter of one of the world's most popular franchises.
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