For a brand that built its reputation on premium pricing and scarcity, lululemon rarely allows one of its most recognisable products to fall into true bargain territory. Yet that is exactly what has happened this week. The Disney x lululemon Everywhere Belt Bag, one of the most visible items from the brand’s Mickey Mouse collaboration, has appeared in lululemon’s official We Made Too Much clearance channel in the United States at $29, according to a retail report published by The WP Times.

The listing is part of lululemon’s End-of-Year shopping event, which runs through the end of 2025 but operates on a strict “while stocks last” basis. For shoppers in London and across the UK, the sudden price drop raises a familiar question: is this a genuine discount or a regional anomaly?

What exactly is being discounted

The Disney x lululemon collaboration was launched earlier this year as a limited-run capsule combining Disney’s character branding with lululemon’s performance fabrics and signature silhouettes. It was never positioned as outlet merchandise. Items originally sold at full retail prices, often above £50 for accessories and far higher for apparel.

Now, several pieces from that same capsule have quietly moved into lululemon’s clearance system. According to USA TODAY’s shopping editor Kasey Caminiti, the We Made Too Much section currently includes:

  • The Disney x lululemon Everywhere Belt Bag 1L in a Mickey in Motion graphic
  • Align High-Rise leggings with Disney-inspired prints
  • Define jackets in Nulu fabric
  • Steady State hoodies
  • Swiftly Tech long-sleeve shirts
  • Hotty Hot high-rise shorts

Prices on the US site now start at $29 for the belt bag and $49 for the leggings, a sharp drop for items that were previously treated as collector-style pieces.

“The We Made Too Much section is a gold mine for savvy shoppers — and right now it features exclusive end-of-year scores from the Disney x lululemon collection at seriously magical prices,” Caminiti wrote.

What “We Made Too Much” really means

British consumers sometimes mistake We Made Too Much for an outlet or a separate discount retailer. It is neither. It is lululemon’s own clearance channel, used globally to move:

  • excess stock
  • discontinued colours
  • limited collaborations that did not fully sell through

Crucially, lululemon does not usually replenish this section. When a size or graphic disappears, it is generally gone for good.

That is why the appearance of Disney items there matters. It signals that the remaining stock of the collaboration is being cleared, not relaunched.

Is the $29 price available in the UK

The $29 figure comes from US listings. UK and European prices will be shown in pounds and euros and may differ due to VAT and regional pricing policies. However, the discount structure — placing Disney x lululemon items into We Made Too Much — is global.

UK shoppers in London can check availability by visiting lululemon’s UK website, opening the We Made Too Muchsection and searching for “Disney”, “Mickey” or “Everywhere Belt Bag”. Stock can change daily, and not all designs appear in every country.

Why this drop is causing such interest

Three things make this particular sale unusual. First, the Everywhere Belt Bag is one of lululemon’s most searched and fastest-selling accessories worldwide. Even without Disney branding, it rarely stays discounted for long.

Second, Disney collaborations attract a different buyer profile: collectors, families and gift-shoppers who would not normally look at clearance activewear.

Third, lululemon has built its brand around controlled supply and premium pricing. When a high-profile collaboration hits clearance, it sends a clear signal that the remaining inventory is being cleared — not stored for later. That combination explains why the $29 listing spread so quickly across shopping sites and social media on Christmas Day.

The End-of-Year event officially runs until 31 December 2025, but that date is largely symbolic. What really matters is stock. Popular graphics and neutral colours tend to disappear first, leaving only fragmented sizing or niche designs behind. For London buyers, this means one thing: if a Disney x lululemon belt bag appears in the UK We Made Too Much section, it is unlikely to stay there for long. In lululemon terms, this is not a sale designed for browsing. It is a clearance designed for speed.

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