London, 5 September 2025. Apple’s annual autumn presentation has long been one of the most anticipated global tech events, and this year’s edition is no exception. On Tuesday, 9 September 2025, the company will unveil the iPhone 17 line-up, led by the ultrathin iPhone 17 Air. The launch, branded Awe Dropping, will take place at Apple Park in Cupertino, California, and will be livestreamed worldwide. British audiences will be able to watch the event at 6:00 PM London time, reports The WP Times.

When the iPhone 17 presentation starts in the UK

Apple confirmed that the keynote will begin at:

  • 10:00 AM California (PDT)
  • 1:00 PM New York (EDT)
  • 6:00 PM London (BST)
  • 7:00 PM Berlin (CEST)
  • 2:00 AM Tokyo (JST, 10 September)

For UK viewers, the early evening schedule makes it an accessible primetime event.

Where to watch in Britain

Apple provides multiple official streaming channels:

  • Apple Events official website
  • Apple TV app (on iPhone, iPad, Mac and smart TVs)
  • Apple’s YouTube channel with a reminder function
  • Live coverage on platforms such as MacRumors and The Verge

In London, tech communities traditionally gather in cafés and co-working hubs to watch the keynote together. The Apple Regent Street flagship store is also expected to host local meetups around the launch.

What Apple will unveil in 2025

Apple is preparing a comprehensive line-up

  • iPhone 17 series in four models, including the iPhone 17 Air at just 5.5 mm thin
  • Apple Watch Series 11, Ultra 3 and SE 3
  • AirPods Pro 3 with health-tracking sensors
  • Updated HomePod mini and Apple TV 4K
  • New operating systems: iOS 26, iPadOS 26, macOS Tahoe and watchOS 26

iPhone 17 series highlights

  • iPhone 17 Air: ultrathin design, 6.6" display
  • iPhone 17 Pro/Pro Max: new horizontal camera layout, larger battery
  • iPhone 17: base version with refined ergonomics

iOS 26 innovations

  • Liquid Glass design across the interface
  • Real-time call translation
  • Games app unifying all mobile games

Apple Watch upgrades

  • Series 11: blood pressure monitoring
  • Ultra 3: larger display, faster charging, sleep apnoea detection, satellite connection
  • SE 3: improved budget-friendly version

AirPods Pro 3

  • Enhanced noise cancellation
  • Heart rate monitoring
  • Longer battery life

Why it matters for the UK tech scene

Apple presentations often influence the British consumer electronics market directly. Local carriers such as EE, Vodafone and O2 are expected to announce pre-order deals within hours of the launch. In 2023, more than 30 million peoplewatched the keynote globally; in 2024, the record was broken with the iPhone 16. Apple aims to surpass those figures again this year.

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