Pinterest Predicts 2026 is the annual analysis from the visual web service, revealing which aesthetic, consumer, and lifestyle trends will shape the coming year. This comprehensive report, based on the analysis of billions of user search queries and saved content, serves as a crucial indicator for creators, brands, and consumers globally. For 2026, the report identifies 21 global developments, with a distinct shift towards cooler shades and dramatic styles. The findings of Pinterest Predicts 2026 reflect not just fleeting fads but stable, projected increases in interest across categories such as fashion, beauty, home decor, and gastronomy. This deep understanding of visual preferences is key to navigating the future consumer landscape and developing innovative products. reports The WP Times citing the Pinterest.
The Rise of Cool Aesthetics: Cool Blue and Icy Tones
The dominant shift toward cooler and frostier shades is one of the central Pinterest Predicts 2026 findings, summarised as "Cool Blue." This colour palette, inspired by glaciers and icy landscapes, manifests not only in fashion and accessories but also in more unusual areas like makeup and interior design. Search queries for terms such as glacier aesthetic have increased by 35%, pointing to a growing need for a clean, clear, and often minimalist-looking style. Particularly noteworthy is the rise in interest for specific blue tones: searches for icy blue recorded growth of 50%, confirming the broad acceptance of these frosty nuances. This trend is also visible in the beauty sector, where frosted makeup saw an increase in searches of an impressive 150%, setting a clear priority in the cosmetics industry. This development shows that the aesthetic of coolness is replacing the warmth of the past year.
| Trend Term | Aesthetic Manifestation | Search Query Increase (Basis 2025) |
| Cool Blue | Dominant use of icy blue, glacier colours in fashion and design. | Global Trend |
| glacier aesthetic | Inspiration from ice, coldness, and clear, cool textures in interiors. | +35 % |
| icy blue | Specific, bright, frosty shades of blue for accessories and clothing. | +50 % |
| frosted makeup | Cosmetic application of icy, shimmering textures for eyes and lips. | +150 % |
Beauty and Fashion Innovations: Glitch Glam and Vamp Romantic
The beauty and fashion trends for 2026 show a distinct inclination towards experimental and dramatic aesthetics, which manifests in two opposing yet equally popular directions: Glitch Glam Beauty and Vamp Romantic. Glitch Glam Beauty represents a provocative departure from perfect symmetry, focusing on asymmetrical makeup lines and broken visual effects that resemble digital distortions. This reflects the younger generation's need to question traditional beauty standards and embody the experimental nature of the digital age in their own looks. In contrast, the Vamp Romantic trend signals a return to deep, gothic motifs, with a focus on dark makeup, deep-toned eyeshadows, and dramatic visual accents that create a romantic yet dark aesthetic. This trend appeals to the need for emotional depth and theatrical self-expression.
Within the fashion world, the Poetcore trend continues to gain ground, inspired by a literary aesthetic that combines neutral textures, voluminous blazers, and carefully selected vintage elements. This style is a reaction to fast-paced living, longing for a slowed-down, intellectual approach to fashion. At the same time, men's fashion surprises with Brooched, a maximalist trend where men increasingly use brooches and expressive accessories to accent their style and redefine traditional boundaries of masculinity.
Another important lifestyle trend influencing consumer habits is Scent Stacking, an aromatic trend involving the creation of individual, multi-layered perfume compositions by blending different fragrances. This reflects consumers' desire to express a strong sense of individuality through personalised, unique signature scents. Consumer psychology research shows that product and experience personalisation will be a crucial purchasing incentive in 2026.
Interior Design and Lifestyle: Between Circus and Cosmos
The Home and Interior Design category in Pinterest Predicts 2026 reveals a variety of styles that transform the home into a place of personal expression. The trend oscillates between playful hedonism and futuristic abstraction. On one hand, FunHaus takes centre stage, a circus theme utilising graphic patterns, accentuated shapes, and bright colours for a cheerful, almost carnival-like aesthetic. In contrast, Afrohemian Decor establishes itself as a fusion style that enriches the boho look with African textile motifs and earthy tones, creating a culturally rich, warm atmosphere.
The Neo Deco trend reinterprets the classic Art Deco aesthetic, combining clean lines, geometric patterns, and luxurious materials with modern, minimalist elements. It offers contemporary elegance that is both opulent and functional. The Extra Celestial style is a response to the growing interest in space exploration and fantasy. It is characterised by opalescent surfaces, futuristic elements, and a cosmic aesthetic that transforms the home into an interstellar refuge.
According to a DAK Report survey from 2024 on quality of life, over 60% of respondents stated that the design of their living space has a direct impact on their emotional well-being. This underscores the importance of these design trends, as the home increasingly functions as a retreat and expression of personal identity.
The interior design trends listed in detail:
- FunHaus: Circus theme, graphic patterns, accent colours.
- Afrohemian Decor: Fusion of boho style with African textile patterns.
- Neo Deco: Modern interpretation of Art Deco, clean lines, geometric elegance.
- Extra Celestial: Cosmic aesthetic, opalescent surfaces, futuristic accents.
Culinary Discoveries and the Comeback of Analogue Communication
Beyond fashion and living, Pinterest Predicts 2026 also highlights interesting developments in the lifestyle and gastronomy sectors. A notable societal trend is the revival of analogue communication under the term Pen Pals. This return to correspondence through handwritten letters is a clear counter-movement to digital overload and the fast, often impersonal exchange via social media. It signals a deep need for mindfulness, intimacy, and lasting connections in a fast-paced world.
In gastronomy, the trend Cabbage Crush surprises, placing the humble cabbage plant at the centre of culinary attention. The popularity of cabbage dishes, often considered healthy and versatile, is rapidly increasing and is identified by Pinterest as one of the new culinary leitmotifs for 2026. This trend reflects a broader consumer interest in sustainable and regional cuisine. A 2025 survey by the German Nutrition Centre found that demand for traditional, yet reinterpreted vegetables increased by 22% compared to the previous year, supporting Pinterest's forecast.
These trends indicate that the consumer of tomorrow values a combination of technological progress (Glitch Glam), cultural depth (Afrohemian), emotional connection (Pen Pals), and health-conscious nutrition (Cabbage Crush). The diversity of the 21 identified trends underscores the complexity of the modern consumer landscape.
Practical Implications of the Pinterest Predicts 2026
The Pinterest Predicts 2026 insights, gained from the analysis of billions of search queries, offer concrete, practical guidance for shaping one's lifestyle and for strategic business decisions. Those looking to modernise their home will find clear direction in styles like Neo Deco or Afrohemian Decor. Companies in the fashion and cosmetics sectors receive precise indications of the colour trends (Cool Blue) and aesthetics (Vamp Romantic, Glitch Glam) that will achieve the greatest attention in the coming quarters.
The consistent observation of these patterns allows not only for reacting to trends but for actively anticipating them in product development and marketing. The revival of analogue hobbies and the culinary focus on traditional ingredients suggest that consumers are increasingly seeking a balance between the digital world and the desire for authenticity and calm.
Read about the life of Westminster and Pimlico district, London and the world. 24/7 news with fresh and useful updates on culture, business, technology and city life: London Fireworks 2026: When Can You Legally Set Off Your Own Bonfire Night Display
Photo: Pinterest