The McDonald’s corporation has officially announced the launch of its seasonal Christmas campaign, with the prominent The Elf on the Shelf® franchise returning as the key feature in the Happy Meal® children’s set. Throughout the duration of the holiday season, characters from The Elf on the Shelf® and their friends will appear as collectible toys inside the specialized Happy Meal® boxes. The goal of the promotion is to engage young patrons in the Christmas spirit, positioning them as "Santa’s happy helpers" who assist in bringing the holiday magic to life, reports The WP Times with reference to the mcdonalds.
The promotional material confirms that The Elf on the Shelf® and its affiliated friends have completely "taken over" the design and contents of the Happy Meal® offering. Children will have the opportunity to discover various characters from the collection, as The Elf on the Shelf® team is actively "recruiting a few helpful hands" for their activities during the festive period. This collaboration is part of the quick-service restaurant chain's annual tradition, aiming to bolster holiday marketing efforts and increase the appeal of its children’s menu.
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