LEGO has confirmed that its first official LEGO Pokémon range will go on sale in the UK from 27 February 2026, marking one of the most significant licensed toy launches in Britain this year. For the first time, globally recognised Pokémon characters including Pikachu, Eevee, Charizard, Blastoise and Venusaur will be released as official LEGO-built collector models for the British market, ending decades in which Pokémon construction toys were sold mainly under third-party brands such as Mega Bloks. This is reported by The WP Times, citing release and pre-order information published on LEGO’s official UK website.
The launch will begin with three premium LEGO Pokémon sets, priced between £54.99 and £579.99, and timed to coincide with Pokémon Day, the franchise’s annual global celebration. LEGO is supporting the UK release with a combination of LEGO Insiders loyalty rewards, a limited-time gift-with-purchase promotion and online pre-orders, creating what retailers expect to be one of the largest online toy sales events of early 2026 in Britain.
What exactly is LEGO Pokémon
LEGO Pokémon is a new, long-term product line developed by the LEGO Group in partnership with The Pokémon Company International, bringing the Pokémon franchise into LEGO’s global portfolio for the first time. Rather than launching with traditional children’s playsets, LEGO has chosen to debut the theme with large-scale, high-detail brick-built models aimed primarily at adult fans and collectors.
These sets do not use LEGO minifigures. Instead, each Pokémon is recreated as a fully sculpted figure, built from thousands of LEGO elements, with articulated joints and dedicated display bases. The approach is similar to LEGO’s premium Star Wars and Marvel display models, which are designed to be assembled, posed and exhibited, rather than used as everyday toys.
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For LEGO, Pokémon becomes part of its expanding portfolio of gaming and entertainment franchises, alongside Minecraft and Super Mario, but at a significantly higher price point. The decision reflects LEGO’s wider strategy of targeting adult consumers willing to spend several hundred pounds on licensed collector sets rather than low-cost children’s products.
When will LEGO Pokémon be sold in the UK
LEGO has confirmed that the first LEGO Pokémon sets will begin shipping and going on sale in Britain on 27 February 2026, the same day the company marks globally as Pokémon Day for the new range. For UK customers, this means that:
- LEGO.com (UK) will begin dispatching pre-orders from 27 February, with orders fulfilled directly from LEGO’s European distribution network.
- LEGO brand stores — including London Leicester Square, Stratford, Manchester and Birmingham — are scheduled to receive launch-day stock, subject to availability and in-store purchase limits.
- Major UK retailers, including Smyths, Argos and Amazon UK, are expected to begin selling the sets shortly after the LEGO Store launch, depending on individual delivery schedules.
LEGO has already opened UK pre-orders across its official website, allowing British customers to secure stock ahead of what is expected to be one of the company’s highest-demand launches of 2026. pre-orders on its UK website, allowing customers to reserve stock before launch day.
How much will LEGO Pokémon cost in England
LEGO has positioned its first Pokémon release firmly in the premium collector segment of the UK toy market, with prices closer to those of large Star Wars and Marvel display models than to traditional children’s LEGO sets. The confirmed UK prices for the three launch sets are:
| Set | Pieces | UK price |
|---|---|---|
| Eevee (72151) | 587 | £54.99 |
| Pikachu & Poké Ball (72152) | 2,050 | £169.99 |
| Venusaur, Charizard & Blastoise (72153) | 6,838 | £579.99 |
The Kanto starter trio is the centrepiece of the launch. At nearly 7,000 pieces and a price approaching £600, it sits in the same bracket as LEGO’s largest Star Wars Ultimate Collector Series models and is aimed at adult fans who view LEGO as a collectible hobby rather than a casual purchase.
What do you get in the LEGO Pokémon sets
LEGO’s first Pokémon release in the UK is built around three premium display models, each designed to represent a different part of the franchise’s original Kanto generation. The sets range from a small, poseable Eevee to a large multi-figure diorama featuring Charizard, Blastoise and Venusaur, and are aimed primarily at adult fans and collectors rather than younger children. Together, they form the complete launch lineup that will go on sale in Britain from 27 February 2026.
Eevee — £54.99
Eevee is the smallest and most affordable model in the new LEGO Pokémon range. The figure stands around 19 centimetres (7.5 inches) tall and features movable head, legs and tail, allowing it to be positioned in different poses. Unlike the larger releases, Eevee does not include a display base. LEGO says this design choice keeps the model more compact and accessible, allowing it to be placed on desks, shelves or cabinets without requiring a dedicated stand.
Pikachu and Poké Ball — £169.99
Pikachu is the most recognisable character in the February launch and is presented primarily as a display model. The brick-built figure includes articulated arms, legs, ears and tail and is mounted on a themed base with lightning-style visual effects. The accompanying Poké Ball is also built from LEGO elements and can be opened, closed and removed from the stand, allowing the model to be displayed in multiple ways. A small design detail on the base shows the number 25, a reference to Pikachu’s Pokédex number.
Venusaur, Charizard and Blastoise — £579.99
This is the largest and most expensive of the three launch sets and is aimed mainly at adult collectors. The model is made up of 6,838 pieces and recreates the final evolutions of the original Kanto starter Pokémon. Each character is positioned on a section of a shared display base reflecting its elemental type — volcanic terrain for Charizard, water and beach for Blastoise, and jungle for Venusaur.
The three Pokémon can be removed and displayed separately or arranged together as a single diorama. When fully assembled, the display measures more than half a metre in width, placing it among LEGO’s largest collector builds of 2026.
How LEGO Insiders and Smart Play fit into the UK launch of LEGO Pokémon
LEGO Insiders is the LEGO Group’s global customer rewards programme and is being used as part of the rollout of LEGO Pokémon in the UK. The scheme is free to join and provides members with early access to selected product launches, loyalty points on purchases and the ability to redeem those points for exclusive items, including the Mini Pokémon Center LEGO Pokémon set, which will not be sold through retail channels.
For the February 2026 release, LEGO Insiders members will be able to use their points to obtain limited-edition Pokémon rewards alongside the main product range. The company has also confirmed that some promotional items linked to the LEGO Pokémon launch will be distributed through the Insiders platform.
Beyond the initial February release, LEGO has outlined a wider product schedule for the Pokémon theme. A second wave of LEGO Pokémon sets is planned for August 2026 and will form part of LEGO’s new “Smart Play” system. These sets will incorporate lighting, sound, sensors, wireless charging and a new Smart Brick, enabling physical LEGO Pokémon models to connect with digital features.
LEGO has said the Smart Play technology will be introduced across multiple licensed themes in 2026, with Pokémon among the first to receive a full Smart Play range later in the year.
About the LEGO–Pokémon partnership
The LEGO Pokémon range is the result of a newly established global partnership between the LEGO Group and The Pokémon Company International, formally announced on 12 January 2026 at LEGO’s headquarters in Billund, Denmark. The agreement brings one of the world’s most valuable entertainment franchises into LEGO’s licensed portfolio for the first time.
The initial release features Pikachu, Eevee, Venusaur, Charizard and Blastoise, all recreated as large, articulated LEGO display models designed primarily for adult collectors rather than young children. LEGO says the aim of the partnership is to translate Pokémon’s characters and worlds into LEGO’s brick-building system in a way that supports both display and long-term collecting.
The companies have also confirmed that the February launch is only the first phase of the collaboration, with additional LEGO Pokémon sets and formats scheduled to follow later in 2026, as the franchise expands into interactive and technology-enabled products.
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