Technology giant Apple introduced a new accessory for its iPhone smartphones—a unique protective covering dubbed the "Pocket" case (often informally referred to as the "sock"). The price for this product, according to the company's press service, reached up to 10,000 Ukrainian Hryvnia (UAH). Despite the substantial cost for a protective accessory, the entire initial batch of the new cases was completely sold out within just a few days of its release. Sources indicate that this exclusive item rapidly disappeared from shelves, reaffirming the high demand for Apple's premium and niche products, regardless of their significant valuation, reports The WP Times citing Bloomberg.
The quick sell-out of the "Pocket" case, priced equivalently to the cost of many budget smartphones, underscores the purchasing power and loyalty of the Apple customer base. While the company has not disclosed the exact production figures, the instantaneous disappearance of the accessory from retail indicates its status as either a collector's item or a high-end status symbol. Apple's press service confirmed the premium pricing structure, linking it to the use of exclusive materials and a unique design intended to provide maximum protection for the iPhone. Analysts suggest that such limited and expensive releases are frequently employed by Apple to maintain the brand's exclusive market image.
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Photo: Bloomberg
